THE MOST BORING FILMS EVER MADE - 2018 PEOPLE’S CHOICE WEBBY AWARD WINNERTECHNICAL DIRECTION + PRODUCTION, POST PRODUCTION
As part of my work with Facebook Creative Shop Studio, we partnered with Purple, the disruptor of mattress brands to create “The Most Boring Films Ever Made.”
Taking a people first, data driven approach, we crafted a series of slow watching, extremely long form videos that were filmed and broadcast LIVE on Facebook during the hours of 12am-4am EST (when people were at their most sleepless and likely glued to their mobile phones).
The project combined vertical video design and the power of FB live. We used the production as an opportunity to produce ancillary content, packaging the assets into a campaign that drove serious results for Purple, including 5X ROAS and a 2018 People’s Choice Webby Award for Best Use of Mobile Media.
Taking a people first, data driven approach, we crafted a series of slow watching, extremely long form videos that were filmed and broadcast LIVE on Facebook during the hours of 12am-4am EST (when people were at their most sleepless and likely glued to their mobile phones).
The project combined vertical video design and the power of FB live. We used the production as an opportunity to produce ancillary content, packaging the assets into a campaign that drove serious results for Purple, including 5X ROAS and a 2018 People’s Choice Webby Award for Best Use of Mobile Media.
The World's Most Boring Films - A Case Study from Mykim Dang on Vimeo.
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