Creative Direction
Creative Development
Creator Curation and
Relationship Management
Beyond sourcing these talented creators, I managed the relationships end-to-end: aligning each episode's narrative to the creator's real creative problem while ensuring MPB's used-gear marketplace and DPReview's comparison tool were woven into the story organically rather than as forced ad placements.
A core part of my contribution was serving as the bridge between the brand and the creator on camera itself, appearing as DPReview's on-screen voice and talent to guide each creator through the comparison tool and MPB trade-in process, giving the branded content a consistent, trusted through-line across episodes. This combination of creative development, hands-on creator relationship management, and on-camera brand representation is what allowed the series to feel like genuine creator storytelling rather than sponsored content, which is reflected in the strong creator-to-creator dialogue and organic product integration visible across all episodes.