Program Design
Creative Strategy
Instructor + Facilitator
Editorial Implementation
My goal wasn't just training, it was systems design with an emphasis on making video production sustainable for writers and editors who had never created video content professionally, giving them frameworks they could return to independently long after the sprint ended.
The result was a fundamental shift in our editorial workflow, with staffers who once relied solely on written content becoming self-sufficient creators, expanding Gear Patrol's social output and reach without adding headcount or slowing down the team's core editorial work.
Here are some of our greatest hits...