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WHAT’S EATING DAN?


This series is part of the first big push of original, digital first content for the 25 year old publisher - America’s Test Kitchen.

In each episode, Dan Souza, Editor in Chief of Cook’s Illustrated, takes viewers on a whirlwind tour of a staple food, revealing unexpected details that are both mind blowing and mouth watering.

I conceived and built the format, led the production team, and created ancillary extensions on Instagram TV and Facebook Watch.  This modern food explainer is driving community, utility and revenue on new platforms for a traditional, household name.


WHAT HAVE YOU MADE TODAY?